Businesses make an average of $2 in income for every $1 they spend in AdWords. On an average, 41% of clicks go to the top 3 paid ads on the search results page. PPC advertising is great for businesses of all sizes! If you have decided to spend money on ads to increase your business revenue, it would be ideal to engage a PPC Management Services company.

With everyone trying to catch the digital wave, you will notice a million agencies in India are now offering marketing services such as Social Media Management, PPC Marketing, SEO, SEM and more. It can be quite daunting to choose the right PPC management services company for your business. Choosing the right agency to work your PPC campaign is critical, because this partnership will either fuel your business revenue and growth or pull you down. Digipush, our agency, works 24×7 and 365 days a year taking the best care of your coveted business interest and the brand.

Why do you need a PPC Management Services company?

Paid Search can be complex and is best left to an expert. A good PPC agency comes with in-depth knowledge and vast experience that you or an internal staff may lack. When you approach an agency there shall be one expert dedicated for PPC ads alone. It is not efficient to hire an expert to manage your PPC in house. Plus with the changing landscape in search, training an internal resource to stay on top of the game is time consuming and not worth the effort. Outsourcing PPC to an agency will save up a lot of your time and help you focus on the other aspect of your business.

It’s much easier to double your business by doubling your conversion rate than doubling your traffic.” – Bryan Eisenberg.

Before you narrow down on the agency you wish to engage, ask yourself the following question.

  • Where is your business at the moment?
  • Who are your competitors?
  • What would you like to achieve with PPC ads?
  • What happens when someone visits your website?
  • Is your website designed to be a lead generation machine?

How do you know if the PPC Management Services company is a good fit?

Don’t be afraid to ask questions. An interactive Q&A session with your potential agency will throw light on your requirement, set up realistic expectations on end results. At Digipush, we believe in transparency! We take our clients along the journey to the excellence that rewards them immensely in the end. Here are 5 questions you need to ask.

What are your core expertise?

You don’t choose an agency to just create and manage your ads. You will need someone who has a team with expertise on landing pages, data mining, conversion rate optimisation(CRO), ads and design. An agency that provides end to end services will save you a lot of time and effort.

How long have you been managing PPC Marketing?

It is important to choose an agency that has hands on experience in running PPC ads purely because of the complexities it has to offer. Someone with extensive experience will be able to manage your campaign effectively and optimise it for better results.

What kind of working relationship will this be?

People sometimes choose big agencies due to it credibility only to regret that decision later. They may not get the attention and personal detail that they want for their business. A good agency will be willing to brainstorm with you, understand your end goals, provide valuable insights from past experience and help you in those areas you might otherwise feel gray. We at Digipush even welcome an opportunity to evaluate your problem for FREE!

How effective shall our communication be?

Imagine you want a rewrite your ad copy. How long will it take to do that? Who will be the point of contact from the company and how comfortable are they to work under pressure? How often do we meet to measure progress? Can we do it once a month?

You should be able to give feedback and updates about your business to the manager assigned to your account as and when there’s progress and a good manager would always be up-to-date on where your business stand.

How do we measure success?

Ask the agency some tough questions and see how they respond. This is probably the most critical question and will help you determine if they are a good fit. How would you determine which metrics and goals equal success for my PPC program? What are the services you are willing to provide in addition to managing ads with the aim to achieve my business goal?

In addition to this, you need to see a monthly report with detailed analysis on a regular basis. If there are a number of campaigns run simultaneously, intermediate reports should be given as well. A good agency will make custom reporting available based on what you want to see. If you want to compare performance of Nike shoes V/S Reebok shoes on your e-commerce platform or let’s say which days of the week gave better results, the agency should be willing to pull it out for you.

Summing up

Work with an agency who are data driven, have enough experience, are transparent and have success stories to share. We would be happy to help you with your marketing needs. Engage with us and start seeing results today.

How to choose the Best PPC Management Services company in India
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Bavani Srinu

Co-Founder at Ichiqoo
Bavani Srinu is the founder of two start-ups, Ichiqoo and Swapp. She is also a free-spirited writer, a marketing professional, a mother and an avid travel enthusiast. Follow her on Twitter @bavanisrinu

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